Absolute Dental Care | Video Content Brief

Project Direction

Create a first content batch from the 19 June Absolute Dental Care shoot. The shoot was planned as 11 short-form videos covering new patients, dental implants, payment options, practice values, aligners, whitening, broken teeth, wedding prep and hygiene visits.

Production Recommendation Prioritise Videos 01, 03, 04, 08 and 11 for the first review set, then produce the remaining videos as organic/Reels and retargeting assets.

Clinic: Absolute Dental Care, Ste G6/32 Morrow St, Taringa QLD 4068
Source materials: ADC Video Shoot Brief 2026 PDF and supplied Google Drive footage folder.
Drive folder: 19 June shoot footage folder
Objective: Build trust, remove patient hesitation and turn treatment education into short-form booking content.
Audience: Adults in and around Taringa/Brisbane, especially delayed, anxious, cost-conscious or higher-consideration patients.
Platforms: Instagram Reels, Facebook Reels, TikTok and Meta ads.
Tone: Warm, calm, practical, reassuring, professional and non-judgemental.

Footage Inventory

Interview Folder

Talking-head and scripted delivery files, including C3653.MP4 through C3686.MP4, plus one XML sidecar.

B-Roll Folder

Clinic and treatment support footage, including many clips from C3656.MP4 through C3767.MP4, with paired Sony XML sidecars for most clips.

Technical Metadata

Sony ILCE-7SM3, 3840 x 2160, 16:9 source. Interview sample is 23.98fps; B-roll sample is 59.94fps.

Colour And Crop

Metadata references S-Log3/S-Gamut3.Cine. Apply the appropriate conversion/LUT and crop carefully for 9:16 delivery.

Content Funnel

Entry-Level Trust

New Patient Offer, About the Practice and Hygiene Visit.

Objection Handling

Payment Options, Aligners Cost and Implant Process.

Treatment Education

Dental Implants, Aligners Process, Whitening and Broken Tooth.

Occasion-Led Demand

Wedding Dental Prep for patients planning ahead for photos and confidence.

Global Edit Standard

Keep the creative calm, clear and mobile-first. Open with the hook immediately and use B-roll to clarify the specific topic, not as generic filler.

Primary format: 9:16 vertical, 1080 x 1920 minimum.
Target length: 35-55 seconds per master edit; optional 15-25 second paid hook tests.
Use clean manual captions in Australian English, positioned inside safe margins.
Start with the hook. Do not open with a logo slate.
Keep pacing active but not frantic. The tone should feel calm and trustworthy.
Use B-roll early, especially props and patient-experience moments relevant to the topic.
Prioritise clean lav audio, light music under voice and warm natural colour grading.
Use subtle branding and a clear booking CTA at the end.

Compliance Guardrails Do not add claims outside the approved shoot brief. Avoid guaranteed results, guaranteed timelines, pain-free treatment, identical outcomes, patient testimonials, unconfirmed finance details, shade promises, treatment suitability promises, or unverifiable superlatives.

Required Deliverables

Create 11 master vertical videos and prioritise the strongest six for paid testing: New Patient Offer, Payment Options, About the Practice, Hygiene Visit, Broken Tooth and Dental Implants.

Per Video

One 9:16 master edit, one captioned export, one clean export if requested, cover frame suggestion and final file name.

File Naming

Use: ADC_2026_06_[VideoNumber]_[Topic]_V1.mp4

Optional Paid Cutdowns

15-second hook-led cutdowns for Videos 01, 02, 03, 04, 08 and 11.

Retargeting Bumpers

6-10 second CTA-led bumpers using the strongest closing line.

Video 01 | New Patient Lead Generation

New Patient Offer - $299

Objective: Drive new patient bookings by making the first visit feel comprehensive, valuable and non-intimidating.
Audience: People who have delayed dental care or are looking for a new dentist in Taringa/Brisbane.
Format: 9:16 Reel/ad, 35-55 seconds.
Core message: A $299 new patient appointment includes a full examination, x-rays, scale and clean, and bacterial screening.
Service focus: New patient examination, clean, x-rays and bacterial screening.

Hook Variations

Been putting off the dentist for years?
One $299 appointment could be the turning point.
Here is what is included in your first visit.

Recommended Edit

Open on Dr Paul direct to camera, then cut early to bacterial screening kit close-up.
Use treatment chair setup, examination visual, clean tray, friendly greeting and farewell.
Pause visually after the bacterial screening detail so the differentiator lands.

Copy And CTA

On-screen text: $299 New Patient Appointment / Full exam + x-rays / Scale and clean / Includes bacterial screening / Ask about this first-visit offer

CTA end card:

$299 new patient appointmentCheck what is included in your first visitAsk our Taringa team about this offer

Caption draft: Been putting off the dentist? Your first visit sets the tone. Absolute Dental Care's $299 new patient appointment includes a full examination, x-rays, scale and clean, plus bacterial screening to help understand what is really going on in your mouth. Ask our Taringa team whether this offer suits your first visit.

Approval Check Confirm the $299 offer is current and confirm the exact inclusions before ads go live.

Video 02 | Implant Education

Dental Implants - Why They Are Worth It

Objective: Educate missing-tooth patients on why implants are different from other replacement options.
Audience: Adults with one or more missing teeth who are considering replacement options.
Format: 9:16 Reel/ad, 40-55 seconds.
Core message: Implants replace the root structure and help address the bone support issue that comes with missing teeth.
Service focus: Dental implants.

Hook Variations

Missing a tooth?
Here is what most people do not realise.
Dental implants replace more than the visible tooth.

Recommended Edit

Let the jawbone shrinkage insight land before cutting away.
Use tooth/implant model, consultation desk, digital scan or x-ray display, patient listening and confident smile.
Keep the tone authoritative but reassuring. Avoid overly surgical visuals.

Copy And CTA

On-screen text: Missing tooth? / Your jawbone can change over time / Implants replace more than the visible tooth / No pressure, just answers

CTA end card:

Missing a tooth?Talk through your replacement optionsSee if an implant discussion is the right next step

Caption draft: A missing tooth is not just a gap. Dr Paul explains why the jawbone underneath the tooth matters, and how implants may be considered as part of a long-term replacement plan. Speak with our team about whether an implant discussion is the right next step for you.

Approval Check Avoid implying every patient is suitable for implants. Avoid over-promising permanence, comfort or timelines.

Video 03 | Cost Objection Handling

Payment Options

Objective: Reduce cost anxiety and make treatment feel more approachable.
Audience: Patients delaying dental treatment because they are worried about upfront cost.
Format: 9:16 Reel/ad, 35-55 seconds.
Core message: Absolute Dental Care offers several payment pathways and gives full cost breakdowns before treatment starts.
Service focus: Payment options, health funds, HICAPS, Afterpay, Humm and National Dental Plan.

Hook Variations

You do not always have to pay all upfront.
Worried about the cost of dental treatment?
Here is how our payment options work.

Recommended Edit

Make the film practical and human, not like a finance ad.
Use reception check-in, HICAPS terminal, payment discussion, booking confirmation and warm goodbye.
If front office footage is strong, use it to humanise the message.

Copy And CTA

On-screen text: Payment options available / Afterpay and Humm / HICAPS on the spot / Full cost breakdown first

CTA end card:

Need treatment?Explore payment options before you startAsk reception to walk you through the next step

Caption draft: Worried about paying for dental treatment all at once? Absolute Dental Care can talk you through available payment options, health fund rebates through HICAPS, and cost breakdowns before treatment begins.

Approval Check Confirm current payment providers and accepted options. Do not add finance rates, eligibility claims or approval promises.

Video 04 | Trust And Values

About the Practice - Why Choose Us

Objective: Build trust by presenting the practice as accredited, warm, thorough and non-judgemental.
Audience: New patients, anxious patients and locals looking for a long-term dental home.
Format: 9:16 Reel/ad, 40-55 seconds.
Core message: Absolute Dental Care combines recognised standards with patient-centred, no-pressure care.
Service focus: Whole-practice trust and values.

Hook Variations

Choose a dentist you actually trust.
New patients are always welcome.
No pressure, no judgement, clear options.

Recommended Edit

Prioritise natural, candid warmth over corporate polish.
Use team interaction, dentist greeting patient, hallway walk, consultation and front desk goodbye.
Include accreditation reference only if visually supported or clear in captions.

Copy And CTA

On-screen text: Accredited practice / Options explained clearly / No pressure / No judgement / New patients welcome

CTA end card:

Looking for a dental home?Meet Absolute Dental Care in TaringaStart with a first-visit conversation

Caption draft: Dentistry feels different when you are listened to. Absolute Dental Care is focused on clear explanations, patient choice, and care without judgement. New patients are welcome.

Approval Check Confirm exact accreditation wording before publication. Avoid unverifiable superlatives unless used only as a general hook.

Video 05 | Aligner Process

Aligners - Process Walkthrough

Objective: Make clear aligner treatment feel simple, structured and less intimidating.
Audience: Adults curious about straightening their teeth without fixed braces.
Format: 9:16 Reel/ad, 40-55 seconds.
Core message: The aligner process starts with a consultation and digital scan, then a planned pathway with clear instructions and payment structure.
Service focus: Clear aligners / Trio Clear.

Hook Variations

Thinking about aligners?
Worried they will hurt or take forever?
Here is the process, start to finish.

Recommended Edit

Use aligner case, digital scan equipment, Dr Paul explaining aligners, patient reviewing options and consultation discussion.
Keep energy light and reassuring.
Use simple sequence graphics sparingly: consult, scan, preview, aligners, progress.

Copy And CTA

On-screen text: Consultation / Digital scan / Preview your smile plan / Wear as directed / Progress payments explained

CTA end card:

Curious about aligners?See what a digital scan could showAsk Dr Paul about your aligner pathway

Caption draft: Clear aligners start with a consultation and digital scan. From there, Absolute Dental Care can show you what the process may look like and explain the payment structure before you decide.

Approval Check Confirm Trio Clear naming. Do not guarantee treatment duration or suitability.

Video 06 | Aligner Cost And Value

Aligners - Cost and Value

Objective: Handle the cost objection around clear aligners while keeping the confidence angle grounded.
Audience: Adults interested in aligners but hesitant because of price.
Format: 9:16 Reel/ad, 35-55 seconds.
Core message: Aligners are planned with payment structure and cost clarity from the start.
Service focus: Clear aligner payment structure and value.

Hook Variations

Aligners may not be as out of reach as you think.
Clear aligner costs should not feel vague.
The confidence boost is hard to put a number on.

Recommended Edit

Use aligner prop, consult desk, payment discussion, HICAPS/health fund processing and natural smile end shot.
Keep the emotional confidence line grounded rather than sales-heavy.
Avoid pressure language around affordability.

Copy And CTA

On-screen text: Clear aligner costs explained / Deposit to start / Progress payments / Health fund rebate processed on the spot / Talk through your options

CTA end card:

Thinking about aligner costs?Get the numbers explained clearlyReview the payment pathway with the clinic

Caption draft: Clear aligners are a bigger decision, but the cost should not feel vague. Absolute Dental Care can walk you through the numbers, payment structure, and options before treatment begins.

Approval Check Confirm payment structure and provider references. Avoid implying every patient can afford treatment or will be approved for finance.

Video 07 | Cosmetic Education

Teeth Whitening

Objective: Explain whitening options and position professional whitening as more tailored than over-the-counter options.
Audience: Patients considering a brighter smile for confidence, events or general cosmetic care.
Format: 9:16 Reel/ad, 35-55 seconds.
Core message: Whitening depends on the type of staining and the patient's teeth; Absolute Dental Care offers multiple professional options including Smartbleach laser whitening.
Service focus: In-chair whitening, take-home whitening and Smartbleach laser whitening.

Hook Variations

How many shades whiter can your teeth get?
Whitening is not one-size-fits-all.
Professional whitening depends on your teeth.

Recommended Edit

Use whitening tray, take-home kit, Smartbleach/laser equipment, shade guide and confident smile end shot.
Make Smartbleach the differentiator without overclaiming.
Lead with curiosity and then simplify the options.

Copy And CTA

On-screen text: Whitening is not one-size-fits-all / In-chair whitening / Take-home trays / Smartbleach laser whitening / Find the right option

CTA end card:

Thinking about whitening?Compare the options for your teethFind the whitening approach that fits your smile

Caption draft: Whitening results depend on your teeth and the type of staining. Absolute Dental Care offers professional whitening options, including in-chair, take-home, and Smartbleach laser whitening. Find the whitening approach that fits your smile and your teeth.

Approval Check Do not promise shade outcomes. Confirm Smartbleach and tetracycline staining wording before publishing.

Video 08 | Urgency-Led Education

Broken Tooth - Act Before It Is Too Late

Objective: Encourage patients with a broken tooth to book earlier, before options become more limited.
Audience: Adults with a chipped, cracked or broken tooth who are delaying care because it does not hurt yet.
Format: 9:16 Reel/ad, 35-55 seconds.
Core message: A broken tooth can worsen even without pain; earlier assessment gives the dentist more options.
Service focus: Broken tooth assessment and crowns.

Hook Variations

Broken tooth but no pain?
That does not always mean it is fine.
Do not wait until the tooth decides for you.

Recommended Edit

Keep the tone urgent but calm.
Use crown/tooth model, treatment chair setup, assessment visual, Dr Paul explaining with model and reassuring consult end shot.
Highlight the warranty trust point only after clinic confirms exact wording.

Copy And CTA

On-screen text: Broken tooth? / Do not wait for pain / Earlier care = more options / Crowns made in Australia / Have the tooth checked

CTA end card:

Broken tooth?Earlier care can mean more optionsHave the tooth assessed before it worsens

Caption draft: A broken tooth can still be at risk even when it is not painful. Dr Paul explains why earlier assessment matters and how a crown may help protect and restore a damaged tooth.

Approval Check Confirm 15-year guarantee and 5-year workmanship warranty wording. Avoid fearmongering or implying root canal/tooth loss is inevitable.

Video 09 | Implant Process

Missing Tooth - Implant Process

Objective: Explain the implant process step by step to reduce anxiety and help patients understand what to expect.
Audience: Patients with a missing tooth who are considering implants but feel unsure about the process.
Format: 9:16 Reel/ad, 40-55 seconds.
Core message: The implant process is planned in stages: consultation, scan/assessment, placement, healing and final crown.
Service focus: Dental implant process.

Hook Variations

What does replacing a missing tooth actually look like?
Dental implants, step by step.
The process starts with a consultation.

Recommended Edit

Use implant model/diagram, digital scan, consultation, patient listening and natural close.
Keep the tone calm and plain-English.
Avoid overly surgical visuals or guaranteed healing language.

Copy And CTA

On-screen text: Step 1: Consultation / Step 2: Scan and assessment / Step 3: Implant placement / Step 4: Healing / Step 5: Custom crown

CTA end card:

Considering an implant?Walk through your case step by stepDiscuss your implant pathway with Dr Paul

Caption draft: Dental implants can feel like a big unknown. This video breaks the process down into simple stages, from consultation and scans through to the final crown. Every case is different, so discuss your implant pathway with Dr Paul before deciding what comes next.

Approval Check Do not guarantee suitability, comfort or healing time. Avoid implying every patient can proceed immediately.

Video 10 | Occasion-Led Demand

Wedding Dental Prep

Objective: Create occasion-led demand for whitening, aligners and restorative consults before weddings.
Audience: Brides, grooms and wedding party members planning ahead for photos and confidence.
Format: 9:16 Reel/ad, 35-55 seconds.
Core message: Smile planning should happen before the wedding rush, especially for whitening, aligners or chipped tooth repair.
Service focus: Whitening, aligners and chipped tooth/restorative consult.

Hook Variations

You planned the dress, venue and flowers.
But how is your smile?
Wedding smile planning starts earlier than you think.

Recommended Edit

Keep the tone warm, aspirational and light.
Use whitening tray or aligner case, smile close-up, calendar/timeline, bright consult setup and Dr Paul warm end shot.
Speak to brides and grooms equally.

Copy And CTA

On-screen text: Wedding coming up? / Whitening: plan 2-4 weeks ahead / Aligners: start 6-12 months ahead / Chips/fillings: earlier is better / Plan your smile

CTA end card:

Wedding coming up?Plan your smile before the rushMap out your timeline with the Taringa team

Caption draft: Your wedding photos last forever, so smile planning is worth doing early. Whitening, aligners, and small restorative work all need different timing. Map out your smile timeline with Absolute Dental Care before the wedding rush begins.

Approval Check Keep timing as general guidance, not a guarantee. Avoid beauty-pressure language.

Video 11 | Hygiene Differentiator

Hygiene Visit with Kara

Objective: Differentiate Absolute Dental Care's hygiene appointments through Kara's personality, bacterial sampling, EMS Air Flow and patient-specific advice.
Audience: Patients who see hygiene visits as rushed, routine or uncomfortable.
Format: 9:16 Reel/ad, 35-55 seconds.
Core message: A hygiene visit at Absolute Dental Care is thorough, personalised and uses bacterial sampling plus EMS Air Flow.
Service focus: Hygiene visit, bacterial sampling and EMS Air Flow.

Hook Variations

This is what happens in a 50-minute hygiene visit.
Not every hygiene visit is the same.
Meet Kara, our oral health therapist.

Recommended Edit

Kara should feel personable, warm and confident.
Use Kara greeting patient, bacterial sampling kit, EMS Air Flow unit, Kara explaining findings and warm end-of-appointment moment.
Let Kara's personality lead the edit.

Copy And CTA

On-screen text: 50-minute hygiene visit / Bacterial sampling / EMS Air Flow clean / Personalised home-care tips / Ask what your hygiene visit includes

CTA end card:

Ready for a more thorough hygiene visit?Meet Kara at Absolute Dental CareAsk what a 50-minute hygiene visit includes

Caption draft: Not every hygiene visit is the same. Kara explains how Absolute Dental Care uses bacterial sampling, EMS Air Flow, and personalised advice to make your appointment feel thorough and tailored.

Approval Check Confirm EMS Air Flow wording. Avoid claiming every patient will have the same feeling or result.

Posting And Handoff Notes

Organic captions should be education-led with a soft CTA. Paid captions should be shorter and action-led.

Recommended Rollout

Week 1

New Patient Offer, About the Practice, Hygiene Visit.

Week 2

Payment Options, Broken Tooth, Teeth Whitening.

Week 3

Dental Implants, Missing Tooth Implant Process, Aligners Process.

Week 4

Aligners Cost and Value, Wedding Dental Prep, best-performing cutdown from Week 1 or 2.

Editor Revision Checklist

Confirm each edit uses the correct speaker and topic.
Check captions for spelling, safe margins and Australian English.
Remove unused takes, false starts and off-script claims.
Crop 16:9 source carefully for 9:16 delivery.
Keep faces centred with enough headroom for captions.
Match B-roll to the specific topic.
Apply colour conversion/grade so skin tones are warm and natural.
Ensure music does not compete with speech.
Use a clear end CTA and export with descriptive filenames.

Open Questions

Is the $299 new patient offer still current and approved for paid ads?
Are Afterpay, Humm, National Dental Plan, HICAPS and all payment references still current?
What exact logo/end card asset should be used?
Should clean exports without burned-in captions be required for all videos?
Does the clinic approve the exact crown warranty wording from the shoot brief?
Does the clinic approve the accreditation wording from the shoot brief?
Which platform is the first launch priority: organic Reels, Meta ads or both?

Next Owner Video editor. Build first draft set for priority videos 01, 03, 04, 08 and 11, then send for internal compliance and strategy review before client approval.

Absolute Dental Care Video Content Brief

Project Direction

Footage Inventory

Interview Folder

B-Roll Folder

Technical Metadata

Colour And Crop

Content Funnel

Entry-Level Trust

Objection Handling

Treatment Education

Occasion-Led Demand

Global Edit Standard

Required Deliverables

Per Video

File Naming

Optional Paid Cutdowns

Retargeting Bumpers

New Patient Offer - $299

Hook Variations

Recommended Edit

Copy And CTA

Dental Implants - Why They Are Worth It

Hook Variations

Recommended Edit

Copy And CTA

Payment Options

Hook Variations

Recommended Edit

Copy And CTA

About the Practice - Why Choose Us

Hook Variations

Recommended Edit

Copy And CTA

Aligners - Process Walkthrough

Hook Variations

Recommended Edit

Copy And CTA

Aligners - Cost and Value

Hook Variations

Recommended Edit

Copy And CTA

Teeth Whitening

Hook Variations

Recommended Edit

Copy And CTA

Broken Tooth - Act Before It Is Too Late

Hook Variations

Recommended Edit

Copy And CTA

Missing Tooth - Implant Process

Hook Variations

Recommended Edit

Copy And CTA

Wedding Dental Prep

Hook Variations

Recommended Edit

Copy And CTA

Hygiene Visit with Kara

Hook Variations

Recommended Edit

Copy And CTA

Posting And Handoff Notes

Recommended Rollout

Week 1

Week 2

Week 3

Week 4

Editor Revision Checklist

Open Questions